Wildberry Poptarts

Wildberry Poptarts from your very own kitchen; buttery tender crust, homemade wildberry filling, and trademark violet & sky blue icing.

If there was a Wildberry Poptarts jingle I would be singing and dancing around while munching away. Buttery poptart crust filled with easy to make homemade wildberry filling and iced like the original “tart-in-a-box” is super yummo!

Wildberry Poptarts from your very own kitchen; buttery tender crust, homemade wildberry filling, and trademark violet & sky blue icing.

The not so secret ingredient to the tender tasty poptarts is oat flour, which bakes into tender buttery poptart. A handheld wildberry breakfast wonder. I also made a batch of gluten-free wildberry poptarts and SUCCESS! I used my own gluten-free flour mix, however, ingredients have been difficult to find, so I have switched to Bob’s Red Mill 1 to 1 gluten free flour. And the near neon violet and sky blue icing is a must; it completes the entire experience. There are tips below on what to do and NOT to do for your iced poptarts.

Homemade Wildberry Filling vs. Store Bought Jam

If you have a favorite berry jam, by all means, use it for your filling. Try combining strawberry, blueberry and raspberry for the closest to wildberry filling. I happened to have some random frozen berries I needed to use, so I did make my own, but it was seriously super easy.

I combined 1/2 cup each of raspberry, blackberry, strawberry and blueberries (2 cups berries in all). As the berries cook on the stovetop the liquid releases and you get a nice juicy pan of berries. Pour the berries through a sieve to remove most of the seeds. Simply add sugar and cornstarch to the strained liquid, simmer to thicken and ta-da! Wildberry filling.

Poptart Dimensions: What size is best?

After making quite a few of these scrumptious tarts, 3 x 4-1/2-inches is the PERFECT size, in my humble opinion. This is the closest size to the ones sold in boxes at the grocery store.

Using a rolling pin, roll out half of the dough to 1/8-inch thick, and cut into 9 rectangles.

Spread about 1-1/2 tablespoons of jam per tart.

Wet the edges with water (use egg wash if making gluten free) and crimp with fork. Use a fork or toothpick to pierce top for venting while baking.

Brush with egg wash and bake at 375 for 25 minutes.

While the baked tarts are cooling, make the super cool violet and blue icing.

Wildberry Poptarts from your very own kitchen; buttery tender crust, homemade wildberry filling, and trademark violet & sky blue icing.

Now, look above from left to right. On the far left, I allowed the purple icing to set for about 5 minutes before I piped on the blue. To the right I piped the blue on immediately and it “melted” so to speak into the purple. Still tasty and festive, but the poptarts on the left look superb. Also, if you plan on actually “re-toasting” these in the toaster, DO NOT ICE. Store bought poptarts have royal icing that does not melt with heat. You could use royal icing (egg whites and sugar) but it’s not a fan favorite with poptarts here.

Wildberry Poptarts from your very own kitchen; buttery tender crust, homemade wildberry filling, and trademark violet & sky blue icing.

Iced or not iced, all-purpose flour or gluten-free, homemade jam filling or store bought, you will find your winning combination. They will be super delicious and you will be crowned best baker on the planet as you serve up these oven-baked toasty wonders. Have fun saving that last poptart for yourself; you will have competition.

This page contains affiliate links. If you choose to purchase after clicking a link, I may receive a commission at no extra cost to you, like less than cents on a dollar. The FTC makes the rules & even though I feel rules are only suggestions, I follow this one, dammit. Any word from the Gov that starts with “Fed” scares the hell out of me. Just know I am SUPER picky about products I use, if you’re wondering. 

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5 from 16 votes

Wildberry Poptarts

Wildberry Poptarts from your very own kitchen; buttery tender crust, homemade wildberry filling, and trademark violet & sky blue icing.
Prep Time30 minutes
Cook Time25 minutes
Servings: 8 poptarts
Author: Portlandia Pie Lady

Ingredients

Wildberry Filling

  • 1/2 cup each: blueberries, strawberries, blackberries and raspberries (See notes below for a closer copy-cat version of the storebought brand.)***
  • 1/2 cup pure cane granulated sugar
  • 1/4 cup plain unsweetened applesauce
  • 2 tablespoons cornstarch

Poptart Dough

  • 2 cups all-purpose flour (or gluten free)
  • 1/2 cup oat flour (blend 1/2 cup oats in blender for flour)
  • 1/4 cup sugar
  • 1/2 teaspoon salt
  • 1 cup butter
  • 1/2 cup cold water
  • 1 egg plus 2 tablespoons water for egg wash.

Poptart Icing

  • 1-2/3 cups powdered sugar
  • 2 to 4 teaspoons milk
  • Neon violet and sky blue food gel color

Instructions

Wildberry Filling

  • Place all berries (fresh or frozen) in a sauce pan on stove top over medium-high heat.
  • Bring berries to a simmer and reduce heat to medium and let simmer about 15 minutes, mashing berries as it cooks.
  • Pour the berries through a sieve to remove most of the seeds. Return berry juice to sauce pan and add the sugar and place heat at medium-high until juice and sugar starts to simmer again.
  • In a small bowl, stir the cornstarch into the applesauce and whisk the mixture into the simmering berry juice until it thickens, about 1 to 2 minutes.
  • Remove from heat and let cool while preparing tart dough.

Poptart Dough & Assembly

  • In a large bowl, stir all of the dry ingredients together. Use a large serving fork or pastry cutter and cut in the butter until crumbly.
  • Add the cold water all at once and stir a few times, just until forms a ball (do not kneed or over mix).
  • Divide dough in half and roll out to 1/8-inch thick. You should be able to cut 8 or 9, 3-inch x 4-1/2-inch rectangles. Place cut rectangles onto a parchment lined baking sheet. (I was able to make 8 with 1 smaller extra poptart.)
  • Roll out the dough for the top crust pieces, and place in refrigerator for about 5 minutes, handling is much easier when a little cold. (Refrigerating is especially important if you are using gluten free dough as it tears easier). Beat the egg with 2 tablespoons water for the egg wash and set aside.
  • Spread on 1-1/2 tablespoons of wildberry filling on the bottom pieces, leaving about 3/8-inch border for sealing and crimping.
  • Wet edges with water (use egg wash if making gluten free). Roll other half of dough to 1/8-inch thick, and cut the top crusts.
  • Place on top crust, crimp with fork, and poke with toothpick or tines of fork for venting.
  • Brush on egg wash and bake 25 minutes @ 375 F. Remove from oven and let cool 5 minutes before icing.

Poptart Icing

  • Use 1 cup powder sugar for violet and 2/3 cup powder sugar for sky blue.
  • Add 1 teaspoon of milk at a time until icing will goo off fork, but not watery. If too thin, add more powdered sugar.
  • Add the food color (a tiny bit goes a very long way).
  • Place the poptarts on a wire rack. Spoon on and ever so slightly spread on the purple icing. Let the icing set for about 3 to 4 minutes.
  • Place the blue icing in a decorating bag or plastic storage bag with a tiny corner cut off. Pipe a few squiggles of blue and let icing firm up a bit before serving.

Reheating Poptarts

  • Method 1) If you plan on reheating these, but have already iced them, place them in a warm skillet on stovetop over medium to medium-high heat for about 2 minutes. Check bottoms with spatula to keep from burning. It should be enough heat to warm through and not melt the icing.
  • Method 2) If you make a bunch ahead, do not ice. Store baked poptarts in a sealed container in fridge for up to 1-1/2 weeks. Place on parchment lined baking sheet in 350 F oven for 10 minutes. Then ice.
  • Method 3) Store unbaked poptarts in freezer for up to 3 to 4 months. They can go straight from freezer to oven following instructions above. Pie dough thaws remarkably quick and the filling is not that thick, so you do not need to thaw first.

Notes

***For closer to store-bought Wildberry Poptarts, here is the berry ratio: 
1 cup blueberries
1/4 cup red raspberries
1/2 cup mashed strawberries
1/2 cup unsweetened non-spiced applesauce
2 tablespoons pear sauce (or 3 tablepoons peeled, finely chopped pears)
Follow directions as above for the poptarts!

24 Comments

  1. 5 stars
    This recipe looks great but omg these comments are killing me hahaha

  2. 5 stars
    How do you reheat the homemade poptarts in a toaster?

  3. 5 stars
    How do you reheat the homemade poptarts in the toaster, microwave and campfire?

  4. 5 stars
    How do you reheat the poptarts in the toaster, microwave, woodstove and campfire? How long will the poptarts stay good in the pantry?

  5. 5 stars
    I want to make the poptarts closer to what I find at the store. How many blueberries do I need?

  6. 5 stars
    How do you store and reheat homemade wildberry poptarts?

  7. 5 stars
    What is a good cornstarch replacement? I want to make wildberry poptarts with homemade ingredients because I’m a DIY-er by nature.

    • Tapioca starch or arrowroot would both be great cornstarch replacements! Happy baking!

      • 5 stars
        Should I add 1/4 cup blueberries since I want to make these poptarts closer to the brand taste-wise?

        • Honestly, as food gel colors are so much better than they used to be, personally, I would go with that. I was under the impression you wanted a more “natural” product, but I have not tried blue matcha tea, when I do, you will be the first to know! Blueberries, yes, for closer to brand flavor, omit the blackberries and replace them with 1/2 cup bluberries, plus 3 tablespoons of unsweetened applesauce (no cinnamon either). The Poptarts brand do have applesauce in them. I will update notes in the recipe to reflect this. Who would know how a non-berry fruit makes them taste so “wild?” Happy baking Chanel, I really appreciate your questions!!!

  8. 5 stars
    “Neon violet and sky blue food gel color” Can I omit it out please? I want to make this recipe as frugally as possible.

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